Brand ambassadors are an invaluable asset to any business. They are the people who represent the company and its values, and they can help to increase brand awareness, customer loyalty, and sales. According to Nielsen, 92 percent of consumers in different markets are more likely to believe people in their circles than direct messages from a brand. Socialmediaweek reports that nearly 75 percent of consumers decide what to buy based on social media posts, and 96 percent of people who talk about brands online don't follow the profiles of those brands.
G2 states that employees' social followers are seven times more likely to convert shared content than other potential customers. Brand ambassadors can offer a variety of incentives, such as product discounts, free stuff, gift cards, special offers, sponsorships, new and exclusive products, and the opportunity to help with product development. They can also help to create loyalty between the brand and its ambassadors and consumers. By interacting with customers, a brand can become more humanized and gain an opinion and influence.
Brand ambassadors are also very useful for expanding reach and engagement on social media. Having a community of ambassadors ready to share new products and publications helps you reach a much wider audience for a fraction of the cost of paid advertising. This is a great way to raise awareness of new products, increase referral sales, or make posts go viral. It also increases the level of trust between the brand, the influencer, and the target audience.
When creating a brand ambassador program, it's important to consider what type of relationship you want to have with your ambassadors. Offering a brand opinion will encourage your ambassadors to give theirs and the symbiotic relationship is improved. Ambassadors can participate in the development of new products, promote product launches, and influence new directions for the brand. Employees can be great brand ambassadors; they can share the most accurate information about your company and have a better view of the types of messages that will benefit the brand.
As part of a local marketing strategy, finding local people to act as brand ambassadors can be a great asset to your business, even if they don't know you yet. The benefits of becoming a brand ambassador are numerous. Ambassadors can get independent growth by promoting a brand, boost sales and increase awareness, and offer additional benefits that cannot be achieved with traditional marketing models. Whether it's a side hustle or a full-time career, being a brand ambassador is an opportunity that can bring many rewards and successes.
