Be brief when using the TikTok platform. While you can create an ad that's up to 60 seconds long, the most impactful one will be around 15 seconds long. The best-performing videos on TikTok are short, witty, and down-to-earth. Use selfie-like angles, jokes, and popular audios to connect with your audience.
TikTok statistics show that most of the people who use the platform are under 24 years old. K18 did an excellent job with their Spark Ads, showing how K18 products can immediately improve the hairstyles of influencers. Followers increased from 2000 to 20,000, and sales increased 70% after just a one-month campaign. While recycling meta content for publication on TikTok can be an attractive shortcut, this probably won't work for your brand.
One of the best strategies for running successful campaigns on TikTok is to create videos that look and feel like native TikToks. This includes filming everything on your phone, using the TikTok editor, and using native fonts to create an ad that fits the platform perfectly. This means that the TikTok platform is a good option if you want to publish ads that reach a wide audience with a large audience, especially members of Generation Z. It doesn't have higher conversion rates, but since the inventory of ads is much cheaper, your net sales figures will look healthier on TikTok.
Unlike the usual ads that force customers to leave TikTok, collection ads allow brand owners to promote a branded video with some product tiles at the bottom that lead to an instant gallery page. While recognizing the opportunity presented by TikTok, Jamie Bolton (director of growth at Fospha) says that “measuring the impact of TikTok campaigns can be a challenge, since the platform is still relatively new and there is a lack of standardized metrics and monitoring tools available. In addition to hashtags and challenges, TikTok also offers a variety of ad formats that companies can use to reach their target audience. Now that you know the basics of creating an ad campaign on TikTok and have some good tips from Parade, you're ready to start doing it yourself.
There are two ways to create campaigns in TikTok's Ad Manager: a simplified version and a customized version. In addition, you can also read an interesting and detailed article on how to create an effective advertising campaign on TikTok here. The advantage of this is that the ads look like any other trending TikTok you can find in the app, so they blend together perfectly when someone scrolls. The bread and butter of TikTok ads are the ads integrated into the feed that appear when someone swipes their finger across the application to watch videos.
When you access the TikTok ad manager, be sure to select “Simplified Mode” on the first page when prompted. TikTok's ad manager has created an intuitive reporting page that allows you to customize the spreadsheet. Creating an advertising strategy involves a lot of creativity: you'll have to understand the objectives of the campaign, the target audience and the type of ads they'll love.
