The 10 Biggest Advertising Markets in the World

Advertising is a powerful tool for businesses to reach their target audiences and promote their products and services. But which countries are the biggest markets for advertising? The United States has been the leading global market in terms of advertising spending for many years, investing approximately 285 billion US dollars. But what other countries are investing heavily in advertising? Here are the 10 biggest advertising markets in the world.

1.United States


The United States is the world's largest advertising market, with an estimated spending of 285 billion US dollars in 2020.

This is more than double the amount spent by China, the second-largest market.

2.China


China is the second-largest advertising market in the world, with an estimated spending of 135 billion US dollars in 2020. This is a significant increase from 2019, when China spent around 120 billion US dollars on advertising.

3.Japan


Japan is the third-largest advertising market in the world, with an estimated spending of 45 billion US dollars in 2020.

This is a slight decrease from 2019, when Japan spent around 47 billion US dollars on advertising.

4.Germany


Germany is the fourth-largest advertising market in the world, with an estimated spending of 33 billion US dollars in 2020. This is a slight decrease from 2019, when Germany spent around 34 billion US dollars on advertising.

5.United Kingdom


The United Kingdom is the fifth-largest advertising market in the world, with an estimated spending of 28 billion US dollars in 2020.

This is a slight decrease from 2019, when the UK spent around 29 billion US dollars on advertising.

6.France


France is the sixth-largest advertising market in the world, with an estimated spending of 22 billion US dollars in 2020. This is a slight decrease from 2019, when France spent around 23 billion US dollars on advertising.

7.India


India is the seventh-largest advertising market in the world, with an estimated spending of 17 billion US dollars in 2020.

This is a significant increase from 2019, when India spent around 14 billion US dollars on advertising.

8.Brazil


Brazil is the eighth-largest advertising market in the world, with an estimated spending of 16 billion US dollars in 2020. This is a slight decrease from 2019, when Brazil spent around 17 billion US dollars on advertising.

9.Canada


Canada is the ninth-largest advertising market in the world, with an estimated spending of 11 billion US dollars in 2020.

This is a slight decrease from 2019, when Canada spent around 12 billion US dollars on advertising.

10. Australia


Australia is the tenth-largest advertising market in the world, with an estimated spending of 8 billion US dollars in 2020. This is a slight decrease from 2019, when Australia spent around 9 billion US dollars on advertising. Advertising can be a powerful tool for businesses to reach their target audiences and promote their products and services.

Knowing which countries are investing heavily in this area can help businesses make informed decisions about where to focus their efforts and resources.

Esther Woodcock
Esther Woodcock

Esther has been in Marketing field for 15 years