Esther Woodcock

Esther Woodcock

Esther has been in Marketing field for 15 years

101 Articles Written
The Three Main Objectives of Advertising: Positioning, Marketing Mix and Market Promotion

The Three Main Objectives of Advertising: Positioning, Marketing Mix and Market Promotion

Informative advertising is used to raise awareness of brands, products, services and ideas. The objectives of advertising ...

The Benefits of Becoming a Brand Ambassador

The Benefits of Becoming a Brand Ambassador

Brand ambassadors are an invaluable asset to any business. They are the people who represent the company and its values,...

How to Start a Successful Digital Marketing Agency in South Africa

How to Start a Successful Digital Marketing Agency in South Africa

Digital marketing is an ever-evolving field, and it's no surprise that more and more people are looking to start their...

Where to Advertise Jobs Locally: A Comprehensive Guide

Where to Advertise Jobs Locally: A Comprehensive Guide

Are you looking for the best places to advertise jobs locally? With the rise of digital job boards, it can be difficult...

How Many Recruitment Agencies Are There in South Africa?

How Many Recruitment Agencies Are There in South Africa?

Interdot is an agile BBBEE Tier 1 human capital management company that specializes in contemporary, efficient and...

Is it Better to Work for a Marketing Agency or In-House?

Is it Better to Work for a Marketing Agency or In-House?

When it comes to marketing, there are two main options: working in-house or with an external agency. Each has its own...

How much should i charge as a marketing agency?

How much should i charge as a marketing agency?

Licensing fees are the second type of technology fees and are related to the marketing technology your company uses. The...

How Much Can You Earn as a Clothing Brand Ambassador?

How Much Can You Earn as a Clothing Brand Ambassador?

Are you curious about how much money you can make as a brand ambassador for a clothing brand? The answer is that it...

What is Promotion Business Organization?

What is Promotion Business Organization?

Promotion is an essential part of any business organization. It is a way to spread the word about a company's brand,...

Careers in Promotion: An Expert's Guide

Careers in Promotion: An Expert's Guide

In the modern world, many marketing efforts are focused on online presence. This is beneficial for job seekers looking...

The 13 Best Recruitment Agencies in South Africa

The 13 Best Recruitment Agencies in South Africa

Are you looking for a job in South Africa? With the Covid-19 pandemic leaving many South Africans out of work, it's...

How to Get a Job in Promotion Marketing: A Guide for Beginners

How to Get a Job in Promotion Marketing: A Guide for Beginners

Are you looking to break into the world of promotion marketing? If so, you’ve come to the right place. This guide will...

How do i track the performance of my tiktok ads campaigns over time?

How do i track the performance of my tiktok ads campaigns over time?

But how do you track the performance of a campaign on a TikTok ad account? The platform allows you to track TikTok ad...

How to Become a Successful Brand Ambassador and Get Paid

How to Become a Successful Brand Ambassador and Get Paid

Becoming a brand ambassador is a great way to get paid for promoting a product or service. It's a big job, and requires a ...

Which City in South Africa Offers the Most Job Opportunities?

Which City in South Africa Offers the Most Job Opportunities?

Are you looking for a job in South Africa? If so, you may be wondering which city offers the most job opportunities....

How Much Do Companies Spend on Advertising Annually?

How Much Do Companies Spend on Advertising Annually?

Advertising is an important part of any company's marketing strategy. It helps to create brand awareness and reach...

What Do Event Marketing Managers Do?

What Do Event Marketing Managers Do?

Event marketing managers are responsible for overseeing the development and execution of events that promote a company,...

What is South Africa Famous For?

What is South Africa Famous For?

South Africa is renowned for its stunning landscapes, unique wildlife, and vibrant culture. Cape Town, the original city...

How Many Web Agencies Are There in the US?

How Many Web Agencies Are There in the US?

Are you looking for a digital agency to help you with your business needs? If so, you may be wondering how many web...

What is a Brand Ambassador and What Do They Do?

What is a Brand Ambassador and What Do They Do?

A brand ambassador is someone who is hired by an organization to positively represent the brand and help market it to new ...

The 10 Biggest Advertising Markets in the World

The 10 Biggest Advertising Markets in the World

Advertising is a powerful tool for businesses to reach their target audiences and promote their products and services....

In-Store Promotion: Strategies, Examples and Benefits

In-Store Promotion: Strategies, Examples and Benefits

In-store promotion is a marketing strategy used by both retail and service companies to drive traffic to the store and...

How to Become a Brand Ambassador: A Comprehensive Guide

How to Become a Brand Ambassador: A Comprehensive Guide

Are you looking to become a brand ambassador? It's an exciting job that can be both fun and lucrative. But how do you get ...

Korean Superstar IU Joins Gucci as Global Brand Ambassador

Korean Superstar IU Joins Gucci as Global Brand Ambassador

Korean superstar IU has been named as the new global ambassador for Gucci, joining the ranks of other renowned artists...

Why Sales Promotions are Essential for Business Growth

Why Sales Promotions are Essential for Business Growth

Sales promotions are an essential part of any business strategy, as they can help to differentiate a company from its...

How Much Can You Earn as a Marketing Agency Owner?

How Much Can You Earn as a Marketing Agency Owner?

Are you considering starting your own marketing agency in Cape Town? If so, you may be wondering how much you can expect...

Understanding the 4 Types of Promotion in Marketing

Understanding the 4 Types of Promotion in Marketing

Marketing promotion is an essential element of the marketing mix or the 4P marketing model, along with product or product ...

Exploring South Africa: 10 Reasons to Visit the Mother of Africa

Exploring South Africa: 10 Reasons to Visit the Mother of Africa

Cape Town, the Mother of South Africa, is one of the most beautiful cities in the world. With its amazing natural...

Can Brand Ambassadors Wear Other Brands?

Can Brand Ambassadors Wear Other Brands?

It is possible to become a brand ambassador for several companies, but branding a competitor's product or service is not...

The Highest Paying Jobs in South Africa: A Comprehensive Guide

The Highest Paying Jobs in South Africa: A Comprehensive Guide

Are you looking for a career change or just starting out in the job market? Knowing the highest-paying jobs in South...

How Much Does It Cost to Start a Promotion Company?

How Much Does It Cost to Start a Promotion Company?

Starting a promotion company requires significant brand and marketing knowledge, as well as a solid understanding of...

15 Examples of Successful Sales Promotions to Boost Your Business

15 Examples of Successful Sales Promotions to Boost Your Business

Sales promotions are a great way to attract new customers and increase sales. From flash sales to loyalty programs, there ...

How to Find Brand Ambassador Opportunities

How to Find Brand Ambassador Opportunities

Are you looking for ways to become a brand ambassador? If so, you're in luck! There are many ways to find brand...

How to Start a Profitable Digital Marketing Agency in South Africa

How to Start a Profitable Digital Marketing Agency in South Africa

Are you looking to start a digital marketing agency in South Africa? With the right knowledge and skills, you can create...

What Are the Job Opportunities in South Africa?

What Are the Job Opportunities in South Africa?

Are you looking for a job in South Africa? If so, you're in luck! South Africa is a growing economy with many...

Marketing Companies in South Africa: The Top 10 Agencies

Marketing Companies in South Africa: The Top 10 Agencies

Are you looking for the best marketing companies in South Africa? With the country's competitive business environment, it ...

The Benefits of SEO for Your Business

The Benefits of SEO for Your Business

Search engine optimization (SEO) is a powerful tool for businesses of all sizes. It can help you reach more customers,...

5 Promotional Tools to Reach Your Target Audience

5 Promotional Tools to Reach Your Target Audience

Marketing is a complex process that requires a combination of four elements to be successful. Promotion is one of these...

What are the Examples of Digital Activation?

What are the Examples of Digital Activation?

Digital activation is a powerful tool for businesses to reach their target audience and increase brand awareness. It...

Exploring Expanding Brands in South Africa

Exploring Expanding Brands in South Africa

Expanding Branding is an activation agency that specializes in executing brand plans to reach specific target audiences....

What Does a Marketing Agency Do and How to Choose the Right One?

What Does a Marketing Agency Do and How to Choose the Right One?

A marketing agency is an external company that partners with a client to identify and implement strategic marketing...

What is Johannesburg, South Africa Known For?

What is Johannesburg, South Africa Known For?

Johannesburg, the financial capital of South Africa, is home to the Johannesburg Stock Exchange (JSE), one of the top 20...

5 Promotional Strategies to Increase Your Brand's Visibility

5 Promotional Strategies to Increase Your Brand's Visibility

Promotion strategies are the plans and tactics implemented by brands that want to promote themselves in the market and...

Marketing and Promotion Jobs: What You Need to Know

Marketing and Promotion Jobs: What You Need to Know

Are you looking for a job in marketing and promotion? If so, you're in luck! There are many different types of jobs...

The Benefits of Promotions and Advertising for Businesses

The Benefits of Promotions and Advertising for Businesses

Promotions and advertising are essential components of a successful business. They help differentiate a company from its...

The Best Job Opportunities in South Africa: A Comprehensive Guide

The Best Job Opportunities in South Africa: A Comprehensive Guide

The South African economy is slowly but surely starting to recover from the effects of COVID-19, and jobseekers in the...

What are the best strategies for creating effective and engaging creative content for my tiktok ads campaigns?

What are the best strategies for creating effective and engaging creative content for my tiktok ads campaigns?

Instead of a stagnant background, try changing the scenery, points of view and camera angles to create a more diverse and ...

The Highest Paying Jobs in South Africa

The Highest Paying Jobs in South Africa

The average salary in South Africa is around 277,464 ZAR per year, and if your annual salary is equal to or greater than...

What are the Objectives of In-Store Promotions?

What are the Objectives of In-Store Promotions?

Sales promotion is a powerful tool to increase sales volume. It is used by producers to encourage current customers to...

Activations Events

Activations Events

Activations EventsPlanning a standout event that leaves guests buzzing can be challenging. The world of marketing has...

How Many Advertising Agencies Are in South Africa?

How Many Advertising Agencies Are in South Africa?

Are you curious to know how many advertising agencies are in South Africa? There are a number of companies that offer...

The 4 Ps of Promotion: A Comprehensive Guide

The 4 Ps of Promotion: A Comprehensive Guide

The 4 Ps of promotion are a set of elements that combine to create a successful marketing strategy. These four elements,...

Why Digital Marketing Agencies Struggle to Succeed

Why Digital Marketing Agencies Struggle to Succeed

Digital marketing agencies, including promotions agencies in Johannesburg, are becoming increasingly popular as...

The Ultimate Guide to Different Types of Promotions

The Ultimate Guide to Different Types of Promotions

Promotions are an essential part of any successful marketing strategy. Whether you're looking to increase sales, build...

How to Start a Successful Promotions Company

How to Start a Successful Promotions Company

Starting a successful promotions company requires a combination of business acumen, an outgoing personality, and...

How to Find a Job in South Africa: A Comprehensive Guide

Are you looking for a job in South Africa? It can be a daunting task, especially if you are a foreigner. But don't worry, ...

Which Field Has the Most Job Opportunities in South Africa?

Which Field Has the Most Job Opportunities in South Africa?

The IT, business &, administration and finance sectors are the most sought-after industries in South Africa, according to ...

Why Do Digital Marketing Agencies Fail?

Why Do Digital Marketing Agencies Fail?

The success of South African marketing companies is dependent on many factors, and unfortunately, failure is a common...

5 Benefits of Promotion: Why You Should Invest in Promotional Products

5 Benefits of Promotion: Why You Should Invest in Promotional Products

Customer loyalty is more than just providing excellent products and services. People keep desk accessories for an average ...

The Three Purposes of Promotion in Marketing

The Three Purposes of Promotion in Marketing

Promotion is an essential element of the marketing mix, and it is used to inform the target audience of the relative...

How to Start a Promotions Company in South Africa

How to Start a Promotions Company in South Africa

Starting a promotions company in South Africa is a great way to get your business off the ground. To do so, you'll need...

4 Promotion Strategies: A Comprehensive Guide

4 Promotion Strategies: A Comprehensive Guide

The 4 P's of marketing are place, price, product and promotion. By carefully integrating all of these marketing...

Unlocking Job Opportunities in South Africa with Digital Marketing

Unlocking Job Opportunities in South Africa with Digital Marketing

South Africa is a country of immense potential, with a wealth of natural resources, minerals and mines, and a thriving...

Are Marketing Jobs in High Demand in South Africa?

Are Marketing Jobs in High Demand in South Africa?

The digital marketing industry is booming in Africa, and South Africa is no exception. With the ever-increasing use of...

How Many Advertising Jobs Are There in the US?

How Many Advertising Jobs Are There in the US?

Are you considering a career in advertising? If so, you may be wondering how many advertising jobs are available in the...

What is Brand Activation and What are Some Examples?

What is Brand Activation and What are Some Examples?

Brand activation is a marketing strategy that focuses on engaging consumers with a brand. It is a way for companies to...

7 Benefits of Promotion: How to Reach More People and Create Brand Memorability

7 Benefits of Promotion: How to Reach More People and Create Brand Memorability

Promotion is an essential part of any business strategy, as it helps entrepreneurs reach more people with the same...

What is the Biggest Brand in South Africa?

What is the Biggest Brand in South Africa?

MTN has been the number one brand in South Africa for some time, according to the latest report from Brand Finance. Both...

How Much Money Can a Brand Ambassador Earn?

How Much Money Can a Brand Ambassador Earn?

Becoming a brand ambassador is a big job for people who really love a company or product. Brand ambassadors are the...

15 In-Store Promotion Tactics to Increase Your Sales

15 In-Store Promotion Tactics to Increase Your Sales

In-store promotion is a marketing strategy that aims to attract people to the store and buy specific items that are part...

What Do Marketing Companies Do?

What Do Marketing Companies Do?

Marketing companies are external contractors that businesses of any size and in any industry can hire to create,...

What is a Sales Promotion Job and How to Succeed in It?

What is a Sales Promotion Job and How to Succeed in It?

Sales promotion is a type of marketing strategy that focuses on increasing the demand for a particular product or...

What is an In-Store Promotion and How to Make the Most of It

What is an In-Store Promotion and How to Make the Most of It

In-store promotions are a highly effective marketing tactic designed to attract customers to physical stores and build...

The Benefits of In-Store Marketing for Retailers and CPGs

The Benefits of In-Store Marketing for Retailers and CPGs

In-store marketing is a powerful tool for retailers and CPGs to promote their products and services to customers. It...

Is it Profitable to Start a Digital Marketing Agency?

Is it Profitable to Start a Digital Marketing Agency?

Starting a digital marketing agency is a great way to make money and increase profits, especially when it comes to...

The Benefits of Becoming a Brand Ambassador in South Africa

The Benefits of Becoming a Brand Ambassador in South Africa

Are you looking to become a brand ambassador in South Africa? This is an exciting opportunity to represent a fashion...

Understanding the 4 Major Types of Promotion

Understanding the 4 Major Types of Promotion

Promotion is an essential part of any successful business strategy. It is the process of informing, persuading, and...

How to Become a Brand Ambassador in South Africa

How to Become a Brand Ambassador in South Africa

Becoming a brand ambassador in South Africa is an exciting opportunity for those looking to gain valuable skills and...

How Many Ad Agencies Are Operating in the US?

How Many Ad Agencies Are Operating in the US?

Advertising is a major industry in the United States, with many agencies providing services to businesses and...

What are the different ad formats available on tiktok ads?

What are the different ad formats available on tiktok ads?

TikTok has different ad formats that encourage participation. The platform offers different formats of TikTok ads, such...

The Benefits of Promotion for Companies

The Benefits of Promotion for Companies

Promotion is an essential tool for companies to ensure that customers are aware of their products and services,...

The Benefits of In-Store Promotions for Retailers

The Benefits of In-Store Promotions for Retailers

In-store promotion is a powerful marketing strategy that can help retailers attract customers to their physical stores...

The Impact of Promotions on Customer Loyalty

The Impact of Promotions on Customer Loyalty

Promotions are an effective way to increase customer loyalty and spread the word about special pricing, rewards programs, ...

Which Job Pays the Most in South Africa?

Which Job Pays the Most in South Africa?

Are you looking for a job that pays well in South Africa? If so, you're in luck. There are a number of high-paying jobs...

Careers in Promotions and Events: What You Need to Know

Careers in Promotions and Events: What You Need to Know

Are you looking for a career in promotions and events? If you have a knack for creating immersive experiences and...

Do Luxury Brand Ambassadors Get Paid?

Do Luxury Brand Ambassadors Get Paid?

The role of Lyft brand ambassadors has shifted from social media campaigns to the streets. With Lyft, there is the...

15 Strategies to Promote Your Business and Increase Sales

15 Strategies to Promote Your Business and Increase Sales

In business, promotion is any communication that tries to influence people to buy products or services. Companies promote ...

What is Promotion? A Comprehensive Guide to Understanding the Concept

What is Promotion? A Comprehensive Guide to Understanding the Concept

Promotion is a broad term that encompasses all the ways a company can attempt to increase the visibility of its products, ...

Can Digital Marketing Agencies Be Profitable?

Can Digital Marketing Agencies Be Profitable?

For companies in Johannesburg, both big and small, looking to boost their profitability, utilizing the services of...

The Best Promotional Products Companies of 2020

The Best Promotional Products Companies of 2020

The pandemic has had a devastating effect on the world, with the United States and Europe still struggling to contain the ...

How Much Do Digital Marketing Agencies Charge?

How Much Do Digital Marketing Agencies Charge?

Many SEO companies in South Africa, including agencies, have a standard practice of charging a management fee for their...

How Much Do Brand Ambassadors Get Paid?

How Much Do Brand Ambassadors Get Paid?

Brand ambassadors are paid in a variety of ways, ranging from free products to hundreds of thousands of dollars a month....

How Do Marketing Agencies Make Money?

How Do Marketing Agencies Make Money?

Marketing agencies, including promoter agencies, make money in a variety of ways. They can take a percentage of a...

15 Brands Looking for Brand Ambassadors in South Africa

15 Brands Looking for Brand Ambassadors in South Africa

Influencer markets are a great way for brands to manage their influencer marketing programs. However, most markets only...

How to Make Promotions Fair and Effective in Your Company

How to Make Promotions Fair and Effective in Your Company

Career advancement is a process by which an employee of a company receives a greater share of their duties, a higher...

How do i measure the success of my tiktok ads campaigns over time?

How do i measure the success of my tiktok ads campaigns over time?

If your brand is new to TikTok, statistics can take some guesswork out of your TikTok marketing strategy. Go to your...

What are the Most Iconic Things South Africa is Known For?

What are the Most Iconic Things South Africa is Known For?

South Africa is a country with a rich and diverse culture, history, and natural beauty. From its iconic Table Mountain to ...

Which Career Has the Most Job Opportunities in South Africa?

Which Career Has the Most Job Opportunities in South Africa?

Kasi's Top 20 Profitable Business Ideas (Lucrative Municipal Business) are essential for any organization to establish...

How to Launch Your Own Digital Marketing Agency

How to Launch Your Own Digital Marketing Agency

Are you looking to start your own digital marketing agency? It can be a great way to make a living and help businesses...

What are the best practices for creating effective and successful creative content for my tiktok ads campaigns?

What are the best practices for creating effective and successful creative content for my tiktok ads campaigns?

Be brief when using the TikTok platform. While you can create an ad that's up to 60 seconds long, the most impactful one...